Picture this: Your kid brother is in the
other room, kicking it with his boys. Through the cup that’s firmly pressed
against the wall you hear him utter the words, “E monate le motshegare”. Tell
me this, what do you think your reaction would be? Honest truth!
Before you do that, let’s not be rude and
include those who are not blessed with our mother tongue in this conversation. It
means, “Its nice even in the afternoon”. Yes, I think this sentence should
never be translated because now it has lost all meaning.
Well my first reaction was the dropping of
my jaw to the floor, followed by the oh so devilish crooked smile, and finally
coupled by the involuntary shaking of my head. I am certain the creators of
that advert had exactly those 3 reactions in their brilliantly perverted little
minds when they came up with it. Let me break it down for you.
Reaction 1: jaw drop- “OMG! My 16year old brother’s
having sex!”
Reaction 2: devilish smile-“ Heheheh..that lil devil!
He be getting it in the afternoons too?!”
Reaction 3: head shake- “nah...that’s not possible. (Just
like others would say, nah...this ad is in Botswana, they can’t be talking
about sex) He must be talking about BIMBOS. They recently started operating in
the afternoons too. Yep, he is definitely referring to BIMBOS.”
People you have to love advertising! It is
the mother of all professions. Marketers get to play with people’s emotions,
determined their reactions and ultimately their actions. Those geniuses were in
their factory, with their lab coats, and goggles cooking up this ad.
1. I bet they were like: “let’s shock them. Shock them
with what? ...SEX! Yep, that gets them everytime.”
2. Then: “let them think about it a little bit. Get
them to marinate on it”
3. Finally: “wait for it...wait for it.., it will click
in their minds what this is refereeing to. If it doesn’t, who cares atleast we
got to grab their attention long enough for them to notice the delicious fried
chips in the ad. *evil underground lair laugh*
That
my friends, is the beauty of ADVERTISING!
PS:
unless you are a little crazy like my mother and start overanalysing the advert
and end up thinking your 16 year old son is having sex with BIMBOS in the
blazing hot afternoons of Botswana like a little sex crazed animal, this advert
is definitely meant for you.
hehehehe,nice one neh, and i do hv a 16yr old lil bro. i hope he aint hvn sex. Seriously though i cudnt help but laugh wen i first saw tht advert, i thought i hadnt read it properly. I love your blog dude,its awesome. keep it up
ReplyDeletethank you man! look out for more article coming ok. It's guys like you who inspire me to write more. Oh i checked out your profile n i see u also have a blog, ill check it out ey! :-)
ReplyDeletei love your blog Chawa.gets u thinking
ReplyDeleteThanks for the love Gaba!
DeleteThank you for the translation. I saw this board among the 1019 (yes - one thousand and nineteen) boards we captured across Botswana this month. We have such a wealth of data (e.g. Bimbos vs Debonairs or Wimpy, or Engen etc). Feel free to contact me anytie you need to know any billboard statistics in Botswana at tatenda@mediatrace.net
ReplyDeleteThanks Tats. i'll definitely contact you.
ReplyDelete