ATTENTION GRABBER!

Along Old Lobatse Rd

I would like to commend this company for going out of their way to stand out. I don’t know who these people are but I think they deserve an award of some sort. I heard President Ian is giving out awards for excellence. Well Mr President, these are your people.

 

 

If you live in Gaborone and you haven’t already seen this setup it means you haven’t used that old Lobatse road in a month or so. Its not hard to miss. This is obviously an events and decor company that decided to use alternative ways of gaining recognition. Your conventional radio and newspaper adverts are so expensive that small companies like this one just cannot afford. So everyday, these people wake up early in the morning to setup the most fabulously decorated tables in a place that everybody might see. The street! Now who else has thought of that?! 

 

 

In advertising you have to go against the norm. Go out of your way to be different because all the attention goes to “different”. Almost everytime I pass by, someone in the taxi has to say something about that setup. They have to, kana you’ll be sitting there in the car at the traffic lights waiting for the green light. You have no choice but to look. Most talk about how beautiful the setup is, some just wonder if the events company isn’t afraid their stuff will get stolen. I just tell them, do you see that airtime and sweets lady sitting over there? she’s guarding these things. They definitely have security measures in place. They probably paying her like P100 per month. You see, simple ideas can save you a lot of costs, and gain you a lot of recognition, and customers!

GO random-events-and-decor-company-that’s-not-so-random-anymore GO!! You guys are doing a great job.

But I suggest you get a sign that has you company name and number so its easier for people to call in and stuff.