Thursday 3 May 2012

UB "Finding your G spot" advert

This was an attempt by the Young Women's Leadership Club in UB to get more ladies to join the club. I dont know about you guys but IM AT A LOSS FOR WORDS!...ppsst! no im not.

How do you objectify women AND invite them to your women's club at the same time? "Finding your G spot" , "are you cuming" ! What is that?!

Im sorry to say this but this is one of the worst adverts i have ever seen. It defeats the purpose of attracting women into your club. When i first saw the advert i thought it was for a "gentlemen's club", you know which ones im talking about, or a sex addict support club. I did not in any way relate it to a women's leadership club. This was during Women's Month by the way.

And what's with the arrows pointing to the woman's navel? Furthermore, what's with the circles around the navel? I keep wrecking my brain trying to figure out what it all means, and still...nothing.

Guys adverts are not supposed to confuse your audience (or maybe im getting ahead of myself here, am i the only one that got confused?). It is possible for your advert to get a lot of views but not entice people enough to actually contact you after they have read it. Many people make the mistake of thinking they only have to ATTRACT a lot of attention with their advert. But after they read it...what? Because i am sure as hell NOT going to attend such a meeting after seeing this ad. The purpose of this advert is to recruit people into the club or get existing members to be present at the meeting right...? Then give the audience the relevant information to help them make a decision.

On the flipside, I commend the makers of this advert for their boldness and for lack of a better word..creativity. Some people might get curious and think "maybe i should swing by Block 139 at 2pm and see whats happening".
  
This is a good site that shows how to design an effective advert:

2 comments:

  1. OK... "young women's leadership club"...hhmmm :-/

    when i first looked at it i thought it was for women's sex education or something like that... nothing nasty or offensive to be going all loco about (so throughout the article was wondering what your problem is...) then upon closer inspection, well, it makes sense (your ranting and raving i mean :-D). I don't see "young leaders" setting a reminder in their phones for "Block 139 at 2pm"...

    "ba jele error"

    ReplyDelete
  2. haha! ok well i might have overeacted a little bit(A LITTLE BIT), when i saw this, which is obviously reflected in my review. I just dont like bad advertising thats all.

    But I must get into consideration that these are just students who made this advert. They not professionals when it comes to makind adverts so I cant really blame them.

    ReplyDelete