Ideas Expo Botswana Conference A Success

This year's Ideas Expo conference was about helping individuals understand that powerful ideas can transform brands.  Which is exacly what we need here in Botswana. People should not be afraid of their ideas. Let me give you a picture rundown of what went down at the conference. 

The crowd comprised of mostly young people, people in the media & communications, film and radio and arts sectors. it wasnt so formal, everyone was free to wear anything they wanted (you know how artists are, but i aint mad at you. rock on!). It was my kind of scene. Attendees felt free to comment on what the speakers discussed. Soo Relaxed.  For that i will give it an 8/10.

The decor was nice. I love the fact that they made the area look less formal by including couches on the stage. Nice touch. Ill give it a 7/10. Only because the conference chairs were not covered. Some of them were torn and it was a bit of an eye sore. I also like the fact that there was none of those generic plastic flowers and stupid trees on the stage. The exhibitions outside kept people occupied during breaks while they ate

The speaker lineup was hectic. I especially liked Xolisa Dyeshana (of Joe Public)'s presentation. He's Africa's Great Change Agent for sure. I'll give it an 9/10. Only because i think they could have done better when it came to the Botswana speakers, Mother's great, i met her, she's wonderful, but she didnt particularly gel with the rest of the speakers. Or maybe because she's like me: not good with pu

blic speaking..maybe.

 

After the conference we were all invited to Thapong Visual Arts Centre for a social mixer. Intimate crowd, Basarwa Band playing in the background, LeshyLovesong serenating us with her poetry, artworks sorrounding us. Not your usual Gabs spot. Most of all, creatives got to mingle with the speakers and each other all night. I definately formed a few relationships there. I'll give it an 8/10. The artists will also be performing at this year's Afri-can International Music festival. Which i wont miss for anything!

The numbers that turned up for the conference did not satisfy me. Batswana havent warmed up to the idea yet, but like i always say, "we'll get there". All in all i LOOVED it!

"You Peel, You Gain" Advert

I’m sure you guys are already familiar with the "GET TRIMMED" or "ROLA KEPESE" phrase. Yep those are just some of the phrases I heard people throwing around when referring to circumcision. Apparently the campaign is working. Oh and look at how similar the Botswana advert is to this other one which was used in some other country. Lacking creativity are we Botswana... Anyway let me not dwell on that, I hear some people at the offices get very sensitive over that topic, HD! But it’s true, ija!

As another way of trying to curb the destroyer that is HIV/AIDS, the Ministry of Education along with other stakeholders decided to re-popularise circumcision. So to appeal to the younger generation (since it’s kind of too late for di-timer) they decided not to beat around the bush and just get straight with them.

“Banana (youth), you see this banana (fruit), it represents your “phiphi” (lack of a better word). Now we will take a knife (or whatever they use at the hospital) and cut off the tip. Why would we want to do that? So it leaves a softer more sensitive part. A part that is sweeter and healthier for everyone, EVERYONE. A part that will turn Banana (youth), into Banna tota (real men)!”

Guys remember when your mom used to tell you “eat your food and you will grow into big strong men”?, well this is kind of the same thing. Just that it’s the government that’s telling you to eat your food. And instead of food, they telling you to take a big knife and slash off part of your penis. Ok maybe I shouldn’t be using words like “slash” and “big knife” but eish that’s the image I’m getting from this. That’s just me though.

But seriously speaking, a lot of old people have been offended by this advert. Everytime this topic comes up, especially on radio, a lot of these old men be calling the station, complaining saying they are being disrespected. I think they are just looking for an excuse not to get circumcised. Old men, clearly all these years that you have been on this earth, you have been scared to get circumcised and become “real men”. Now you want to shout it out in the radios and scare the young people as well?

This advert was not meant for old men. It’s too late for you. Old men never change their minds about anything. Have you ever seen them at the kgotla? These niggers will resist change for days!! Come to think of it I think the makers of this advert were banana, and they had to fight those old men at the offices to approve this advert. The target audience is the youth, hence they used the fruit banana, because “youth” translates to “BANANA” in Setswana.

But as for the campaign being successful, I don’t know...all the guys I know say there is no way they are getting circumcised. Not because of the ad, the ad just didn’t persuade them. They are just too scared of the pain. Maybe all my guy friends are a bunch of scaredy-cats. I should get some real friends waitse. A bunch of REAL MEN friends!! Aarrhuu!!

Moreover, I’ve been reading in the newspapers that a certain minister’s maid who supposedly had an affair with the minister (Bots drama!!!!), when asked by her husband why she didn’t use protection she replied, “There’s no way I could be infected with the virus because the minister is circumcised”. Hahahah! Yep she actually said that. Now this got me thinking, what does this imply for the circumcision campaign? Are people now starting to think circumcision is a way of immunising themselves from contraction the virus? Will people now start having unprotected sex because they know they are circumcised, therefore they can’t be infected? You know, the advert did communicate to them that getting circumcised will reduce their chances of getting HIV/AIDS and other STDs.

Honestly im 50/50 over this advert. On one hand, I feel it’s a good way of communicating the circumcision to the youth in a way that they can appreciate. You know it’s funny, it’s bold its creative, its everything that’s youth. But on the other hand, if the message is not interpreted well, it has the potential to increase HIV levels in Botswana, which is exactly the opposite of what the campaign aimed for. I don’t know guys, what do you think?...

Check out a the better version of this article on Pristine Mag

ORANGE Botswana’s YimmiWeee! Vs PEP CELL South Africa’s Iyoh!

Botswana’s cellphone network company Orange recently started their YimmiWeee campaign. It’s a series of TV, billboard, and print adverts that are supposed to communicate the Orange rewards programme. From what I get from the adverts, Orange surprises its customers with rewards when they least expect it. I’m not an Orange subscriber so I don’t really know, but I think these rewards include airtime, freebies, and other prizes like cellphones and stuff.

Basically, in all the adverts there’s this bored looking individually sitting around at work, home or whatever. Then we hear footsteps, to indicate that someone is coming, or something is brewing. We then  see this lady draped in very colourful attire (with shades of orange of course) entering the room bearing gifts. Upon seeing this, this bored looking individual jumps up excitedly and screams out “YIMMIWEEE!” (which is what most Batswana cry out when they are surprised) and starts doing some sort of celebratory dance with this lady.

This woman represents ORANGE. Their message is “stick with orange and you will reap the rewards”. Which is great, because we all want a network provider that will keep rewarding us for sticking with them. It’s a good effort by Orange. I want to change to Orange now, it’s just that I hate changing numbers. Bathong, when are you bringing sim-swap to Botswana?!! Aah! I feel that my current service provider’s just robbing me waitse! As a cellphone user, you are not supposed to feel that way.

But there’s another advert I’ve been seeing in the SABCs that has the same concept. Instead of the customers screaming out “YimmiWeee” they go “Iyoh”. “Iyoh” is South Africa’s own “YimmiWeee”. Although we do say “Iyoh” here in Botswana, one could say, for us, the other phrase is more dramatic. I started seeing the BTV one first so could it be that Pep Cell copied Orange? I don’t know, for me that’s a little hard to believe, seeing as we’re always “borrowing” their ideas.

IDEAS EXPO’s CREATIVITY video shoot

I’d like to believe Ideas Expo is one organisation that strives to encourage creativity in Botswana. I got a chance to hang out with them on Saturday at Thapong Visual  Art Studios. This is where they were shooting a video on “Creativity” to build momentum for their upcoming conference.

It was really fun, I go to meet a lot of interesting people in the creatives’ sector, I embarrassed myself in the videos, and I saw a lot of superb art pieces. Thapong, perfect location for such an event! Well, the plan was just to get different young people who are in some way contributing towards building creativity in Botswana and get them to talk about “Creativity in Botswana”. We had a writer, a social media guru, a dancer/theatre person, a video developer, etc. And all these people are our very own countrymen. I got to represent the bloggers. Not very confident about what I said but I’m confident the video guy will remove my most embarrassing takes. I’m more of a behind-the-scenes type of girl. Anyway we’ll see.

One thing that puzzles me, and I’m sure puzzles you too, is why would they choose me? I mean I’m just a lil ol blogger. All I did was take my love for advertising and share it with the world (or country, since the following is yet to increase). I love this saying, “everyone can make a difference, no matter how small a role you play”. To me being creative is about letting your mind loose and not being afraid of what people might say. Ok I’m lying, I AM afraid that people might slay me for writing about their adverts, or criticize me for writing a crappy review, but I still do it anyway...Why? Because those are my thoughts and I can’t help but be me!

All I’m saying is don’t be afraid of being you. No matter how weird, abnormal, or unconventional you and they rest of the country may think your idea is. So you like to go around collecting rubbish and building stuff with it, so you are a guy who loves to wear tights and twirl around in circles to the rhythm of the samba, so you love to spend the whole day in your room cutting up adverts from the magazines and sticking them in your scrapbook.

Yes i understand that life is tough and you've got to pay the bills. Put on that suite and go sign a bunch of boring documents at that Bank, Govt office or insuarance company. But dont let your creative side die. Be you. Be different. Be creative.

Ba tlaa bua, ba tlaa lapa! Thats one thing IDEAS EXPO taught me.

 

This is a link to more photos in the IDEAS EXPO facebook page:
http://www.facebook.com/media/set/?set=a.483000178393200.130404.213076915385529&type=3

Ideas Expo 2012 Conference

DATE: 21- 22 July 2012

FEE: P500 for both days
        P300 student price

VENUE: University of Botswana, Faculty of Business

For more info: Call 72444416, visit IdeasExpo facebook page, & follow them on twitter @IdeasExpoBW

ATTENTION GRABBER!

Along Old Lobatse Rd

I would like to commend this company for going out of their way to stand out. I don’t know who these people are but I think they deserve an award of some sort. I heard President Ian is giving out awards for excellence. Well Mr President, these are your people.

 

 

If you live in Gaborone and you haven’t already seen this setup it means you haven’t used that old Lobatse road in a month or so. Its not hard to miss. This is obviously an events and decor company that decided to use alternative ways of gaining recognition. Your conventional radio and newspaper adverts are so expensive that small companies like this one just cannot afford. So everyday, these people wake up early in the morning to setup the most fabulously decorated tables in a place that everybody might see. The street! Now who else has thought of that?! 

 

 

In advertising you have to go against the norm. Go out of your way to be different because all the attention goes to “different”. Almost everytime I pass by, someone in the taxi has to say something about that setup. They have to, kana you’ll be sitting there in the car at the traffic lights waiting for the green light. You have no choice but to look. Most talk about how beautiful the setup is, some just wonder if the events company isn’t afraid their stuff will get stolen. I just tell them, do you see that airtime and sweets lady sitting over there? she’s guarding these things. They definitely have security measures in place. They probably paying her like P100 per month. You see, simple ideas can save you a lot of costs, and gain you a lot of recognition, and customers!

GO random-events-and-decor-company-that’s-not-so-random-anymore GO!! You guys are doing a great job.

But I suggest you get a sign that has you company name and number so its easier for people to call in and stuff.

My Star: Publicity Stunt or is Sid going Loco

Botswana’s local music show My Star has been in everybody’s lips these past few weeks thanks to one of its judges, SID. First of all Sid has always been the centre of attraction when it comes to My Star shows. The talent has not been that...enticing. From the beginning, when the show was still called “Pop Star” Sid was regarded as the “Simon” of the show. He terrified contestants and shocked the audience with his comments and even made others cry. He kept everybody on their toes. Yes, the show was not to write home about, but it was a local show and we loved it. Gradually the show became boring, Sid lost his touch, he started saying nice things, he started smiling, and therefore people started losing interest. The show adopted its new identity- “Botswana’s local comedy show”.

Now it seems they have found a new way of gaining back that attention: Publicity Stunt! This is a planned event/situation designed to attract the public's attention to the event's organizers or their cause. A few weeks ago Sid came into the show with one long pinky nail painted in bright red. When I first saw it I was taken aback a little. Started thinking is Sid trying to make some kind of fashion statement that im not aware of? The following week he had painted 3 of his nails different colours (Heedu! di smarties). This time me and im sure everyone who was watching that show that day could not dzeal!  The only logical thing to do then was to call other people to come watch the show with you.  At that point I started thinking, is this niggar trying to “come out” on the show? Is he having a midlife crisis?! What the hell is going on?!! I went straight to tweeter only to find out that the topic is SID SID SID #MyStar, #ComedyShow. The following day at the office the topic is My Star. But what I did not know was this was only the beginning! The Sundays after that one have been nothing but an adventure. Now those who dont normally watch the show set their clocks to Sunday 6:30!  Even the audience that we see on TV has doubled!

A lot has been said about this sudden change of appearance. This is what some people had to say about it on twitter,

Someone from Lapologa Mag- “Its official! Mascom has found a comedic way 4people to pay attention to its brand #mystar. And its working. Hope they paying Sid alotta $$”

One of our local hip hop artists- “@SidFmStation just Gaga'd Botswana's audience, provoking a response with what seems to be a social psychology experiment *grabs popcorn*”

Fellow tweeple- “ #Deathby Nigerian-Magician @SidFmStation hahaha... #MyStar”

Asked to comment, this is what Sid had to say about his new look- “@ChawaShoe it was not inspired by anything in particular, I just found myself doing it...”

But what does that say about the show? Most people regard it as an outrage and should not be entertained. But some people (like me) think its a great attempt to gain the much needed attention for the show. However I also believe this is very bad for Sid’s own reputation (But thata story for another day). We will never know if this was planned by the producers of the show, or if the sponsors (Mascom) approved it, because those behind these stunts never reveal the truth. It has become an international trend for celebrities to create negative publicity stunts to attract attention. E.g. Janet Jackson and her boob, Kim Kardashian, Miley Syrus, Paris Hilton sex tapes e.t.c.

Yes more people will watch the show, but how many will actually vote? That’s the question! Well let me tell you a story about my experience. I have two friends. They both HATE My Star. With a passion. But ever since these escapades have been happening they have been watching the show religiously. Mind you, they only watched to see Sid. Now they both have favourites among the singers in the show. And yesterday one of them voted. Twice! Now isn’t that two more votes gained by the show? I rest my case.

The Making Of Guardian TV Ad

I recently got to be part of a team from Pristine Mag (local online magazine) who were invited to see the making of Botswana Guardian TV advert. And me being the advert finatic that i am could not wait! Ne ke segetswe kafa lefureng, as some would say.

Spent the whole day with the crew, asked questions, took a few photographs as you can see. I even wrote bout my experience, you can check it out here----->>  http://pristinemag.com/the-making-of-botswana-guardian-newspaper-tv-advert 

Now im waiting for the final cut advert to show on TV so i can write a review on it. Because i know how you guys just love my reviews. :) Watch this space!!

MANASE: The Best Erections In Botswana

So uhm..yeah..THE BEST ERECTIONS IN BOTSWANA. I think everyone whose been in and around Gaborone will agree to have seen this phrase on cars, walls, signs e.t.c. Well this is a citizen owned company that has been in business since 1998. Yes I checked their website. Manase is a well renouned fencing company. And they they have the best erections in the country!

The first time i saw this slogan was sometime last year. The combi had approached a traffic jam and i notices this car beside us. the first thing i noticed about it was the guy being electrified. i thought, alright this is some kind of electri fence company...Booooring! Then BAM i see the slogan. After that Manase was no longer just some fencing company. It was THE fencing company.

All i can say about Manase is that "I like you guys. YOU'VE ALSO GOT BALLS!"

APEX "We Sell Fatcakes" advert

Just a few minutes from the bus rank, among the clusters of warehouses of Haile Selassie Road  that one wouldn’t care to look at while passing by, lies APEX. To be honest, I don’t believe many of us would be aware of the APEX building if it wasn’t for their attention grabbing idea. They painted a huge phrase on the AVIS building wall facing the main road saying “We sell Fatcakes”, and in small letters beneath it they squeeze in “Not really, but we move property so fast it feels like it”. Then beneath that they list the services that APEX offers, which include valuations, Sales, Lettings, Management, Development and Advisory services.

APEX is not new to the Botswana market. Infact they've been at it for close to 8 years. But they havent been "visible". And now they want that attention. They did what most companies ought to do when they enter new territory. They marked themselves present!! I believe in marketing the most important thing to do as a "new entrant" is to do aggressive marketing, where you demand the attention of your market. This campaign was a very good effort I must say. First of all we must understand what kind of company APEX is. They deal with Property, not Fatcakes.

“Then why would they write that, in huge letters for that matter?!” This is what a middle aged lady in a combi from Game City said to me when I tried to correct her. It all started when the combi passed this APEX building, it caught the eye of most of us and we all turned as the combi sped past. To my utter amazement, this lady at the backseat who we had all been listening to while she went on about the events of her day to her friends said “Gatwe magwinya a ha, a cheap mo go maswe”. Translated to English this becomes, “I hear the Fatcakes here are very cheap”.

You could hear sniffles of laughter throughout the entire combi. What followed that was what I would call, a revolutionary commosion. The whole combi started a heated conversation about it. Few supported the middle aged woman’s notion that APEX was a fatcake factory. “Why else would they write that?” they argued. They rest were confused as to how anyone in their right mind could miss the whole point of the advert. Obviously APEX was trying to grab the passer by’s attention by writing a phrase that even though untrue, would get the job done. Batswana love magwinya (Fatcakes), everybody knows that. So ideally we would glance in any direction that promises Fatcakes. Even those who are indifferent about Fatcakes will get curious and look. Once the attention is on the advert the reader may now proceed to read the rest of it and ultimately learn what the company is all about. That is the whole point of the advert.  

As for the combi debate, it did not get resolved. We all agreed to disagree. Which is a shame really, because one day that woman is going to walk into APEX, requesting to buy Fatcakes.

UB "Finding your G spot" advert

This was an attempt by the Young Women's Leadership Club in UB to get more ladies to join the club. I dont know about you guys but IM AT A LOSS FOR WORDS!...ppsst! no im not.

How do you objectify women AND invite them to your women's club at the same time? "Finding your G spot" , "are you cuming" ! What is that?!

Im sorry to say this but this is one of the worst adverts i have ever seen. It defeats the purpose of attracting women into your club. When i first saw the advert i thought it was for a "gentlemen's club", you know which ones im talking about, or a sex addict support club. I did not in any way relate it to a women's leadership club. This was during Women's Month by the way.

And what's with the arrows pointing to the woman's navel? Furthermore, what's with the circles around the navel? I keep wrecking my brain trying to figure out what it all means, and still...nothing.

Guys adverts are not supposed to confuse your audience (or maybe im getting ahead of myself here, am i the only one that got confused?). It is possible for your advert to get a lot of views but not entice people enough to actually contact you after they have read it. Many people make the mistake of thinking they only have to ATTRACT a lot of attention with their advert. But after they read it...what? Because i am sure as hell NOT going to attend such a meeting after seeing this ad. The purpose of this advert is to recruit people into the club or get existing members to be present at the meeting right...? Then give the audience the relevant information to help them make a decision.

On the flipside, I commend the makers of this advert for their boldness and for lack of a better word..creativity. Some people might get curious and think "maybe i should swing by Block 139 at 2pm and see whats happening".

  

This is a good site that shows how to design an effective advert:

http://www.marketing-made-simple.com/articles/advert-design.htm#axzz1toAU0gFq

Bangisto: Touch Up

Bangisto: Touch Up: The Importance of Branding My Latest epiphany was when I learnt of re-branding.. So I officially changed my Blogs Name to be more Exclusive...



SNEAK PEEK AT WHAT IS IN STORE

What Apex put up on their buiding. Sorry i cudnt get the photo properly, i was in a moving car.
but it says "WE SELL FATCAKES", underneath that they write "not really but we move property so fast it feels like it". something like that. I m going to go back there and take a proper picture. I really love their creativity. GO APEX!!

I saw this one in one of the newspapers, that's why the quality is not that good. Sorry about that, im planning on going the Gabs Sun (where the advert is located) and take a better picture. Wow..do you see the tyre marks on the ground, and the shade that looks like a car crashed into it? that's part of the advert! Cant wait for you guys to see my review on this!

             

Im sure you guys are already familiar with the "GET TRIMMED"or "ROLA KEPESE" phrase. Yep that's the advert that they used to get men to get circumcised. Apparently the campaign is working. Oh and look at how similar our advert (and by OUR i mean Botswana) is to this other one which was used in some other country. Lacking creativity are we Botswana?... any-way..let me save my comments for my review coming up.   

The Naked Truth Billboard

This advert caused a lot of controversy last year that it had to be taken down. It got so many labels, from “masterpiece in advertising” to “outrageous”. I, however am not here to criticise, nor to praise, I am here to analyse.

This advert showed a picture of a naked woman with the tagline “the naked Truth” to advertise The Voice Newspaper. According to (Christy, 2006)  this type of advertising is more pervasive in people’s lives, increasing the likelihood that consumers outside a target market will be exposed to messages that are not intended for their viewing. Furthermore, the head of city council legal department as cited by (Staff Reporter, 2011) stated that “The law states that if a billboard is objectionable in style and presentation and the public complains, then it must be pulled down”. People did complain, so it was removed.

Now this begs the question, “who are these people that complained?” which then leads to the question “who was this advert intended for?” According to their website (www.thevoicebw.com) anyone who can read is a potential customer. Then I believe it is safe to conclude that this advert was meant for all to see, hence its central location. Sometimes an Ad has to be daring, in your face for it to get the message across. What message you may ask? Well if you still talk about it with your friends, you could be discussing how disgusting it was, or how awesome it was, the fact still remains that it is still placed in your mind. This is the art of advertising!

A good advert is an advert that gets people talking. The most powerful method of advertising and most effective by far is Word Of Mouth. It is cheap boundary-less and efficient. Sex sells simply because it gets the people talking, whether we like the adverts its irrelevant, what is important is the more I like it the more I talk about it... The more I dislike it the more I talk about it. Either way the job of the advert has been manifested. The subconscious mind is a very powerful thing it will combine the message of the ad along with the company it is being presented by next time we come across the company it will spark our interest and as a result it will remain in our long term memory bank.

Sex sells... It depends how tasteful it was done.

JuJuvine Combi Stickers

I saw this sticker in one of the Tlokweng combis the other day, the ones that pass by the University of Botswana.  And I was deeply impressed by its shear simplicity yet its ingenious potential to affect sales. We all know how combi men love their  stickers. One would think within the combi-man world, the more stickers you have on your combi, the more respect you earn. And the more outrageous the wording on your sticker the more outrageous the...conductor aka condae is I guess. For example, im sure most of us (ok by US I mean FCCs- frequent combi climbers) love the “mma, stop smiling at the driver, he’s married” sticker. Or how about the one that says “Lesa go jela mo officing yame, a o ka rata ha nka jela mo officing ya gago?” –“ Stop eating in my office, would you like it if I ate in your office?”   

Anyway yes, back to the topic at hand. What I saw in the Tlokweng combi was not just a sticker. It served three purposes.

1.      it is an advert for the JUJUVINE ulbum. There is Jujuvine’s face pasted on the cd to grab the commuters’ attention. Once the attention is held, the advert then proceeds to inform the reader that the ulbum is out, further giving the contact details of where the cd might be found. Consumers like convenience. Therefore, the makers of this were advert right to place this advert right there inside that combi. Here the audience, which in this case is the UB students since they are the ones that are always blasting away at Jujuvine’s music and obviously because this combi transports them from school to stats everyday. The audience has the time to read the advert, understand exactly what it is about and then take down the details so as to call and buy the cd later. No hassle!

2.      It acts as an instruction manual. These days as most of us know (by US I am referring to BD- ba dikoloto) that times are hard and it is in our best interests to cut down on unnecessary costs. That is why we do not see a lot of condaes nowadays, eish times are hard. Now that the driver has saved costs on condae they hav to take up two roles- to collect the money and pack the combi. And if the driver is not looking, he’ll never notice that he’s losing money on the empty space at the back seat where four people are supposed to occupy the seat.  This sticker is the driver’s right hand man. It instructs the passengers to fill up the back seat. Clever!

3.      Last but not least, the sticker is there to entertain the passenger. Many believe that humour is the best way to get people interested. There is humour in that the sticker instructs people to do the very same thing that combimen and condaes all over Africa are always telling their passengers- FILL UP THE BACK SEAT! Why cant we listen? I know Im getting off at the last stop but I still refuse to sit ko back seat. Well, maybe it’s because the damn thing was built to carry 4 Chinese midgets! Not voluptuous African sisters!

Bimbos Billboard

Picture this: Your kid brother is in the other room, kicking it with his boys. Through the cup that’s firmly pressed against the wall you hear him utter the words, “E monate le motshegare”. Tell me this, what do you think your reaction would be? Honest truth!

Before you do that, let’s not be rude and include those who are not blessed with our mother tongue in this conversation. It means, “Its nice even in the afternoon”. Yes, I think this sentence should never be translated because now it has lost all meaning.

Well my first reaction was the dropping of my jaw to the floor, followed by the oh so devilish crooked smile, and finally coupled by the involuntary shaking of my head. I am certain the creators of that advert had exactly those 3 reactions in their brilliantly perverted little minds when they came up with it. Let me break it down for you.

Reaction 1: jaw drop- “OMG! My 16year old brother’s having sex!”

Reaction 2: devilish smile-“ Heheheh..that lil devil! He be getting it in the afternoons too?!”

Reaction 3: head shake- “nah...that’s not possible. (Just like others would say, nah...this ad is in Botswana, they can’t be talking about sex) He must be talking about BIMBOS. They recently started operating in the afternoons too. Yep, he is definitely referring to BIMBOS.”

People you have to love advertising! It is the mother of all professions. Marketers get to play with people’s emotions, determined their reactions and ultimately their actions. Those geniuses were in their factory, with their lab coats, and goggles cooking up this ad.

1. I bet they were like: “let’s shock them. Shock them with what? ...SEX! Yep, that gets them everytime.”

2. Then: “let them think about it a little bit. Get them to marinate on it”

3. Finally: “wait for it...wait for it.., it will click in their minds what this is refereeing to. If it doesn’t, who cares atleast we got to grab their attention long enough for them to notice the delicious fried chips in the ad. *evil underground lair laugh*

That my friends, is the beauty of ADVERTISING!

PS: unless you are a little crazy like my mother and start overanalysing the advert and end up thinking your 16 year old son is having sex with BIMBOS in the blazing hot afternoons of Botswana like a little sex crazed animal, this advert is definitely meant for you.